IKEA - More Than Furniture
Let's remind people that IKEA sells more than furniture.
Tags: Guerrilla advertising, student/fictious work, 2011
Behind the scenes of More Than Furniture
My main responsibility was art direction, concept development and execution.
Duy Nguyen & Aleksander I. Dahl
IKEA is mostly known for selling ready-to-assemble furniture.
How can we find a way to make people aware that IKEA is much more than that?
People tend to forget about the other things that IKEA sells.
IKEA is more of a lifestyle company rather than a furniture retailer.
Let’s remind people that IKEA is more than furniture by putting the well know assembly instructions where they least expect it. We also integrate IKEA products in the instructions so that people will be noted of things they might need at IKEA.