SPAREBANK 1 SR-BANK'S FRIDGE-KARAOKE
Our client (a bank in Norway) had a problem, young people didn't want to come by the bank and talk about loans. Most students still shared apartments.
We had an idea on how the bank could talk to students. We wanted to do something fun to cheer the students up around the exam period in Norway.
We convinced two of our "comedian" friends to voice a "talking fridge". They then managed to lure young students to sing karaoke into the fridge...in the middle of a busy grocery store. We did this on almost no budget.
The video was shared on the clients Facebook page and got over 50000 views and a few hundred likes and shares. Not bad for a low budget video with a DIY attitude.
I came up with the idea and did art direction on this project.
Other people involved was Connie Pedersen and Nicholas Roberts.