Every year young creative teams under 28 compete to represent Norway at the Young Lions competition in Cannes. With so much competition it's really hard to stick out. Watch how we did it.
In January 2015 I moved back to Norway together with my creative partner, Connie Pedersen. None in the creative industry knew about us since we had spent majority of our short careers studying and working abroad. We quickly got a job, but we needed to make a name for ourselves. We thought the traditional yearly competition to qualify for Young Lions was a good opportunity to do it. We really shook things up and made a name for ourselves by doing this.
Norway's largest creative news outlet wrote about us here (it's in Norwegian, use google translate website).
Tags: creative concept, self-initiated project, PR, 2015